Universal Orlando Debuts New Wicked: The Experience Overlay Starting October 31
✨ Prepare to defy gravity, because Universal Orlando is about to take you even deeper into the world of Oz! Beginning October 31, Universal Studios Florida will debut a limited-time overlay of its immersive retail space, Wicked: The Experience, in celebration of the upcoming film Wicked: For Good — hitting theaters on November 21, 2025.
This new magical experience offers fans of Wicked a chance to step beyond the yellow brick road with new movie props, photo ops, exclusive merchandise, and themed treats — all designed to bring the Land of Oz to life right inside the park.
🏰 What Is Wicked: The Experience?
Located inside Universal Studios Florida, Wicked: The Experience is more than just a merchandise store — it’s a fully immersive walkthrough space inspired by the world of Wicked.
Starting October 31, it will receive a fresh overlay that includes:
🧳 Costumes and props from Wicked: For Good
📸 Immersive photo ops with new scenic design
🎓 Themed zones inspired by Shiz University and the Emerald City
🛍️ Brand-new Wicked merch, from home goods to apparel
Whether you’re “positively emerald” or “perfectly pink,” this is your chance to live the fantasy before the film concludes its spellbinding story on the big screen.
🛍️ Exclusive Wicked Merchandise
This limited-time “Ozmopolitan” collection is filled with collectibles you’ll only find at Universal, including:
Plush characters from the film
Themed bag charms and accessories
Wicked-inspired apparel
Home decor and magical keepsakes
Pro tip: Some of these items will be in extremely limited supply, so if you want the ultimate souvenir, plan to visit early during the run.
🍦 Wicked Good Themed Treats
The magic won’t stop in the store — select locations throughout the park will offer Wicked-themed desserts, including:
🍨 Yellow Road Shake – Dulce de Leche ice cream with golden flair
🌱 Wizard’s Elixir Shake – Mint Chocolate Chip ice cream topped with “emerald dust” at Schwab’s Pharmacy
More themed treats may pop up around the park as the release date nears!
🎬 When Does It All Happen?
Overlay begins: October 31, 2025
Film release: November 21, 2025 (Wicked: For Good)
Location: Wicked: The Experience, inside Universal Studios Florida
This overlay is a limited-time event, so if you're a fan of Elphaba, Glinda, or the magic of Wicked, this is your moment to step into the story before it hits theaters.
🎟️ Final Thoughts
This is a smart (and stunning) way for Universal to bring film magic into the park in real time, and for Wicked fans, it’s the ultimate way to celebrate the end of a groundbreaking cinematic saga.
Whether you’re team green or team glitter, Wicked: The Experience is not to be missed.
🙌 Special Thanks
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Denise Gibbs, Jennifer Hays, Traci Gross, Mario Martinez, Sonya Whitehead, and Kiersey English.
You help us keep the magic alive and the news rolling! 💛
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