Now Open! Step into the World of Wicked at Universal Orlando and Universal Studios Hollywood
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The wait is over!
Universal Orlando Resort has officially opened Wicked: The Experience, bringing the Land of Oz to life. Inspired by Universal Pictures' Wicked, which soars into theaters on November 22, this immersive attraction invites fans to explore iconic Wicked settings, costumes, and exclusive Wicked-themed merchandise like never before.
At Universal Orlando Resort, guests can find Wicked: The Experience in the former UNIVRS store location, right by the front gate. From Shiz University to the Emerald City, the attraction leads you down the famous yellow brick road to discover unforgettable scenes and exclusive costumes straight from the film.
Meanwhile, over at Universal Studios Hollywood, the Feature Presentation store and the UNIVRS store at CityWalk have transformed into a Wicked wonderland. Guests can marvel at film props, snap unforgettable photos, and, after the film premieres, see authentic costumes on display at the Universal Cinema at CityWalk.
Taste, Shop, and Live the Magic of Wicked
What’s a trip to Oz without some treats? Voodoo Doughnuts and Toothsome Chocolate Emporium & Savory Feast Kitchen are serving up limited-edition Wicked desserts at both Universal CityWalk locations, guaranteed to add a sweet twist to your visit.
And the Wicked shopping is as magical as the experience itself! The Shiz University Collection includes stylish gear like Spirit Jerseys, duffle bags, and journals, while Studio MinaLima has crafted gorgeous artwork and exclusive Wicked designs across apparel, accessories, and collectibles. Fans will also find rare items like Wicked Funko Pops!, LEGO sets, and cosplay props—perfect for the ultimate Wicked fan.
Why You Need to Experience Wicked: The Experience
- Step into the Story: Walk in Glinda and Elphaba’s footsteps, from Shiz University to the vibrant Emerald City.
- Exclusive Treats & Eats: Themed desserts and exclusive treats are now available to sweeten your journey.
- One-of-a-Kind Merchandise: From collector’s items to everyday apparel, this limited-edition merch is worth the trip!
Now open and ready to enchant, Wicked: The Experience is waiting to sweep you off your feet. Stay tuned to Explore Orlando for the latest updates, and catch the magic of Wicked in theaters on November 22!